Advances in Business and Management Forecasting, Volume 6 by Kenneth D. Lawrence

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  • Title: Advances in Business and Management Forecasting, Volume 6
  • Author: Kenneth D. Lawrence
  • Category: Other
  • Date: Dec 2009
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781848555495

 

Ebook description:

Presents research in the appliance of forecasting methodologies to such areas as gross sales, advertising, and strategic choice making. This title covers such subjects as gross sales and advertising, forecasting, new product forecasting, judgmentally primarily based forecasting, the appliance of surveys to forecasting, and forecasting for strategic enterprise choices.

 

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