And Now a Few Words From Me by Bob Garfield

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  • Title: And Now a Few Words From Me
  • Author: Bob Garfield
  • Category: Media
  • Date: February 2003
  • Lenguage: English
  • Pages: unknown
  • ISBN: 71426205

 

Ebook description:

“If you crave perception into the wacky, zany, madcap–albeit very serious–business of promoting, that is a great spot to start.”– Miami Herald A witty and frank have a look at the advert biz from one among its most revered voices Advertising has turn out to be an infinite stream of clich├ęs, tacky productions, miscast celebrities, and gratuitous sex–and take-no-prisoners Advertising Age columnist Bob Garfield has had sufficient. In the usually hilarious, at all times dead-on And Now a Few Words from Me , Garfield appears at the very best and the worst in as we speak’s promoting as he tells promoting professionals that it is time to swallow their very own egos, return shoppers’ rights to the forefront, and–once and for all–eliminate unhealthy promoting from the face of the earth.

 

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