Social Communication in Advertising by William Leiss

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  • Title: Social Communication in Advertising
  • Author: William Leiss
  • Category: Media
  • Date: 05/01/13
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1135887349

 

Ebook description:

Now accessible in a considerably up to date third version to deal with new points such because the Internet and globalization, Social Communication in Advertising stays essentially the most complete historic research of promoting and its operate inside up to date society. It traces promoting’s affect inside three key social domains: the brand new commodities trade, fashionable tradition, and the mass media that manages the constellation of photographs that unifies all three. The third version consists of:

 

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