The Complete Idiot’s Guide to Copywriter’s Words And Phrases by Kathy Kleidermacher

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  • Title: The Complete Idiot’s Guide to Copywriter’s Words And Phrases
  • Author: Kathy Kleidermacher
  • Category: Media
  • Date: November 2005
  • Lenguage: English
  • Pages: unknown
  • ISBN: 1440614679

 

Ebook description:

Market more successfully-with hundreds of highly effective, persuasive phrases. This reference is for anybody who wants to write efficient advertising copy-for advertisements, catalogs, brochures, letters, press releases, shows, fundraising supplies, and more. With hundreds of entries, it does the brainstorming for you-and sparks concepts that stand out in a sea of hype. -Three A-to-Z sections: descriptive phrases, promotional phrases, and phrases organized by business (cosmetics, meals, journey, computer systems, and many others.) -Extensive synonym lists for incessantly used advertising phrases: 45 phrases for giant ; 19 phrases for genuine ; 27 phrases for clear ; 46 phrases for cash ; … and 10 phrases for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also options A Concise Guide to Copywriting, with chapters on shopper psychology; methods of the commerce; grammar and elegance suggestions; and seven Qualities that Make a Great Copywriter much less DK Publishing ; November 2005 349 pages;

 

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